The Challenge
Lymara had the product. Fine diamond pieces, gemstone collections, engagement rings that people buy once and keep for life. What it did not have was a shopfront that matched them.
There is a particular problem with selling diamonds online. A £5,000 bangle asks a lot of a website. The customer needs to feel the quality through a screen, and they need to trust the checkout enough to put four figures through it. A store that looks approximate loses the sale before the product ever gets a look.
What we built
Netspire designed and built a full Shopify store, live in little over 2 weeks.
The photography leads. Full-bleed imagery on the homepage, clean product frames, and a browsing structure that lets people find pieces the way they actually shop: by type, by collection, by metal, or by the stone that means something to them.
The store sells in 31 countries and prices in 11 currencies, so an American buying a tennis bracelet sees dollars, not a conversion sum. WhatsApp sits alongside email for the questions people only ask before spending four figures, and the newsletter capture turns a browser into a name.
Jonathan does not touch the technical side. Hosting, updates and changes are all Netspire, on the monthly subscription.
The results
What is already true from launch day: the store sells into 31 countries and prices in 11 currencies, so international demand converts instead of bouncing at the checkout. Twelve birthstone collections and seven named ranges give Lymara something to merchandise around every month of the year without touching code.
And the brand finally reads at the price point. When a customer lands on a £5,700 bangle, nothing on the page argues with the number.
About
Lymara Jewellery
Lymara Jewellery is a fine diamond jeweller making pieces that celebrate love, milestones and memories, from tennis bracelets to engagement rings and luxury safes.
lymarajewellery.com
"Our website looks amazing and is helping us do more sales. Other agencies were quoting £10k+ upfront!!"
Jonthan Stevens
Founder
at
Lymara Jewellery
Share
