Terms of Service
2. What Is Included
Design and build. We design and build your website to the scope agreed in your plan and proposal.
Hosting and maintenance. We host your website, keep it online, and maintain it for as long as your subscription is active and paid.
Edits. You may request unlimited small edits to your website. You may submit as many requests as you like at any time. We work through requests one at a time, normally in the order received.
What counts as an edit. An edit is a change to something that already exists on your website. Anything that creates something new is not an edit, and is quoted separately under section 4.
Included, for example: changing text on a page, swapping an image you supply, updating prices, opening hours or contact details, adding or removing an item from an existing list, updating a link, and small layout adjustments within an existing section.
Not included, for example: new pages or sections, new features, writing copy, sourcing or editing photography, creating graphics or illustrations, and restructuring or redesigning existing pages.
Products, where your plan includes ecommerce. Updating your existing products, prices, stock and collections is included. Adding new products is included up to 10 per month, provided you supply the images, descriptions and pricing in a usable form. Beyond that, or where you would like us to write descriptions, prepare images or organise product data, we will quote first.
If something matters more than its place in the queue, tell us when you submit it and we will prioritise it. If you do not, we will assume the order you sent them in is the order you want them done in.
Fair use. Unlimited means unlimited within reason. We may decline, or quote separately for, anything that is not a small edit, including the work listed in section 4. We may also decline requests where the volume submitted is out of proportion to your plan and would prevent us from serving our other clients properly.
Typical turnaround. As a guide, small text or image changes are normally completed within 2 to 3 working days, and larger changes within 5 to 10 working days.
These are indicative timescales, not guarantees or service levels. Timescales run from the point at which we have everything we need from you, exclude weekends and public holidays, and may be longer during busy periods, holiday closures, or where a request is more involved than it first appears. Scheduling and prioritisation are at our discretion, taking account of any priority you have told us about.
Where we expect something to take materially longer, we will tell you and give you a revised estimate.
3. Launch Timescale
We aim to have your website live within 30 days or less. This commitment is subject to the following, and the 30 day period is extended accordingly where any of them apply.
The clock starts when you complete your onboarding form. Not when you subscribe, and not when you first speak to us. The 30 days runs in calendar days from the date we receive your completed onboarding form. If the form is incomplete, the clock starts when the missing information reaches us.
Domain access. You must give us access to your domain registrar, or make the DNS changes we ask for, at least 14 days before your go live date. If we receive that access later, your go live date moves back by the same number of days the access was late.
Waiting on you. The 30 days is paused for any period where we are waiting on content, information, feedback, approvals, or access from you. Time starts running again when we receive what we asked for.
Approval. Your website goes live once you have approved it. If you do not respond to a request for approval within 5 working days, we may treat the work as approved and proceed to launch.
Outside our control. The 30 days does not cover delays caused by third parties, including your domain registrar, your existing host, payment providers, or platform outages.
If we miss it. Where we miss your go live date for reasons within our control, and none of the above applies, your next month's subscription is free. That is your sole remedy for a missed launch date.
4. What Is Not Included
The following are outside your subscription and will be quoted separately before any work begins:
New pages, new sections, and new features beyond the scope of your plan
Rebuilds or redesigns of the site after it has gone live
Copywriting, photography, videography, and illustration
Ongoing SEO campaigns, paid advertising, and management of ad accounts
Social media content, posting and account management, unless you have a social media plan under section 18
Ad spend, third-party app and plugin costs, premium fonts, stock imagery licences, and any other third-party fees
Bulk product uploads beyond the monthly allowance in section 2, product data preparation, and data migration
Email hosting, CRM setup, and integrations with third-party systems
Support for websites or systems we did not build
Legal documents for your website, including privacy policies, cookie notices, and terms of sale. Where we agree to prepare a draft for you, section 11 applies to it
Payment gateway and checkout configuration, including tax rates, shipping rules, and pricing setup
Accessibility auditing, remediation, or certified conformance with WCAG or similar standards beyond reasonable standard practice, unless agreed in writing
Where any of these involve third-party costs, those costs are yours and are payable in addition to your subscription. We will tell you before committing you to any third-party cost.
5. Minimum Term
All plans have a minimum term of 12 months, beginning on the date of your first payment.
You cannot cancel during the minimum term. If you stop paying during the minimum term, the remaining payments for the term still fall due.
This is because your website is designed and built in full at the start of the relationship, before you have paid more than your first instalment, and there is no separate build fee. The subscription spreads the cost of that work across the term. Ending early would mean you receive the build without paying for it.
6. After the Minimum Term, Cancellation, and Refunds
Monthly plans. After the 12 month minimum term, your subscription continues on a rolling monthly basis. You may cancel at any time by giving us 30 days’ written notice by email to support@netspire.co.uk.
Annual plans. After the 12 month minimum term, your subscription renews for a further 12 months on each renewal date. To prevent a renewal, you must give us written notice by email at least 30 days before the renewal date. Your renewal date is the anniversary of your first payment.
How to cancel. Cancellation must be by email to support@netspire.co.uk. We will acknowledge it in writing, and your notice period runs from the date we receive your email.
Cancelling your card, removing your payment method, or instructing your bank to stop a payment is not notice of cancellation. Your subscription, and the payments due under it, continue until you have given notice in accordance with this section.
Renewal grace period. If you miss the notice window, you may still cancel within 14 days of the renewal payment being taken by emailing support@netspire.co.uk. We will cancel the renewal and refund the renewal payment in full, and your service will end at the end of the period you have already paid for. This applies once per renewal and does not apply to your first 12 month term.
Switching from annual to monthly. You may move from an annual plan to a monthly plan at your renewal date. Tell us by email at least 30 days before the renewal date. Your subscription will then continue on a rolling monthly basis at our standard monthly rate for your tier, which is higher than the effective monthly cost of an annual plan, and you may cancel at any time on 30 days’ notice from that point.
We cannot switch you to monthly part way through an annual period you have already paid for, because that period is non-refundable under this section.
Switching from monthly to annual. You may move to an annual plan at any time. The annual rate applies from your next billing date, and a new 12 month period begins.
Changing tier. You may upgrade to a higher tier at any time, and the new rate applies from your next billing date. Downgrades take effect at your next renewal date, with at least 30 days’ notice, and cannot take effect during a minimum term or a paid annual period.
No pro-rata. We bill in whole periods and we do not pro-rate or refund part-periods.
Your notice period runs for 30 days from the date we receive your email. Your subscription then ends at the end of the billing period in which that notice expires, and payment for that final period is due in full. In practice this means your service continues for at least 30 days and up to two billing periods, depending on where in the month you give notice.
If you cancel an annual plan, your service continues to the end of that annual period.
Requests outstanding when you cancel. Once you have given notice, we continue to work through your requests as normal, in the order received and at our usual turnaround, until your service ends. We are not obliged to accelerate that work, and any request still outstanding when your final billing period ends lapses at that point.
Where the volume of requests submitted after notice is out of proportion to the time remaining, or amounts in substance to a redesign, we may decline them.
No refunds. Subscription payments already made are non-refundable. This applies in particular to annual plans: the website is delivered upfront, so an annual payment is payment for work already carried out as well as for the service ahead.
Nothing in this section affects your rights where we are in breach of these terms.
7. Payment
Payments are taken by card or bank debit through Stripe on the same date each month or year.
If a payment fails, we will attempt to take it again and Stripe will notify you. If payment has not been received within 7 days of the due date, we may suspend the service, which includes taking your website offline, until the account is brought up to date. We are suspending the hosting and management service you are paying for, not asserting any right over your website itself. Your website will be restored once payment clears.
Suspension does not pause or extend your subscription, and payments continue to fall due during any period of suspension.
If your account remains unpaid for 30 days, we may terminate your subscription and cease hosting your website. Where you own your website under section 9, we will not delete it without giving you at least 14 days' written notice and a reasonable opportunity to take possession of it, and we may make transfer conditional on payment of amounts outstanding. Amounts owed under the minimum term remain payable.
8. Prices, Increases, and Promotions
VAT. All prices quoted by us, shown on our website, and set out in your plan are exclusive of VAT. Netspire is not currently registered for VAT, so no VAT is charged at present.
If Netspire becomes registered for VAT, VAT will be added to your subscription at the prevailing rate from the date of registration. We will tell you before this happens. The amount we receive will not change, and adding VAT is not a price increase for the purposes of this section, so the price protection below does not apply to it.
Price protection. Your price is fixed for the duration of your minimum term. We will not increase the price you pay during a minimum term or during a paid annual period.
After the minimum term, we may increase prices. We will give you at least 30 days’ written notice before any increase takes effect. If you do not wish to accept an increase, you may cancel in accordance with section 6, and the increase will not apply before your notice period ends.
We may run promotions, discounts, and introductory offers from time to time. These apply only to new subscriptions taken out during the promotional period, on the terms stated. Existing clients are not entitled to a promotional rate retrospectively, and promotions cannot be combined or applied to an existing subscription.
Where you subscribe on a promotional or discounted rate, that rate applies only for the period stated at the time you subscribe. When that period ends, your subscription continues at our standard rate for your tier. We will make the promotional period and the standard rate clear before you subscribe. This is not a price increase, and the price protection above does not apply to the end of a promotional period.
9. Ownership and Intellectual Property
Your material. Anything you supply to us, including your business name, existing trade marks, text, images, product information and data, remains yours. You confirm that you own or are licensed to use everything you give us, and that our use of it will not infringe anyone else’s rights.
Ownership of your website and brand. Everything we design and build for you — your website, including its design, layout, structure and code, and any logo or brand identity we create for you — becomes yours once you have completed your first 12 months and your account is fully paid. Ownership transfers automatically on that date. You do not need to ask, and nothing needs to be signed. On transfer, we assign the rights in that work to you outright.
Before 12 months. Until that date, ownership stays with us and you have a licence to use the website and brand for your business for as long as your subscription is active and paid. If your subscription ends before you have completed 12 months, for any reason other than our ending it for convenience under section 15, ownership does not transfer and you have no continuing right to use the website. Amounts owed under the minimum term remain payable.
You own it, we keep running it. Ownership transferring does not change how the service works. While you remain subscribed, we continue to host, maintain, edit and manage your website exactly as before, and your subscription continues at your normal rate.
To do that, you grant us a licence to host, copy, modify, adapt and display your website and brand for as long as your subscription is running, together with the right to keep backups and working copies. That licence ends when your subscription ends, except for backups and archival copies we keep in the ordinary course, and except for our portfolio rights below.
Nothing obliges you to take possession of your website. Most clients stay subscribed and we keep managing it. Owning it simply means it is yours if you ever want it.
Logos and brand identity. Section 19 applies to any logo or brand identity we design for you. In short: we are not a trade mark service, we do not guarantee that a logo is unique or that no similar logo exists, and checking that it is safe for you to use is your responsibility.
Taking possession. Once you own your website, you may ask us at any time to transfer the project to your own Framer account, and we will do so within 30 days of your request, provided your account is fully paid. If you take possession while remaining subscribed, we will agree with you in writing how the service continues from that point.
If your subscription ends, we will transfer the project within 30 days of it ending, provided your account is fully paid. You will be responsible for your own Framer subscription, hosting, and any other running costs from the point you take possession.
We are not obliged to transfer anything where your subscription ends during the minimum term, or where any amount is outstanding.
What does not transfer. Some elements cannot be transferred, including third-party licences held in our name, stock imagery and fonts licensed to us, and third-party apps and plugins. You will need to license these yourself. We also retain ownership of our own tools, templates, reusable components, systems and know-how, including anything we developed before or independently of your project, and we remain free to use them for other clients.
Our brand. NETSPIRE is a registered trade mark of Netspire Group Ltd, UK trade mark number UK00004419858. Our name, logo, and branding remain ours at all times. Nothing in these terms gives you any right to use them, and nothing in the logo and brand design provisions above transfers any of our own branding to you.
Artificial intelligence. We may use AI tools as part of our process. All work is directed, reviewed and finalised by us, and we treat the output as a starting point rather than a finished deliverable.
You should be aware that the law on ownership of AI-generated material is unsettled, and that purely machine-generated output may not attract copyright protection in the same way as human-authored work. Our assignment of rights above transfers whatever rights we hold, and we cannot warrant that every element of a deliverable is capable of being owned exclusively or registered as a trade mark. If exclusivity or registrability matters to you, tell us before we start and we will work accordingly.
Portfolio and promotion. We may reproduce and display work we have produced for you, including websites, logos, brand identities and other design work, together with your business name and logo, in our portfolio, case studies, website, social media, advertising, presentations, award entries and any other marketing or promotional material, in any medium. You grant us a non-exclusive, worldwide licence to do so, which continues after your subscription ends.
This licence is irrevocable and continues indefinitely. You cannot require us to remove, recall or amend material we have already produced or published.
We will not publish work before your own launch or announcement date without your agreement. If you need us not to feature your work at all, tell us in writing before we begin and we will agree that separately.
Credit on your website. Unless we agree otherwise in writing, your website will carry a discreet credit in the footer reading “Website by Netspire”, linking to netspire.co.uk. This credit forms part of the consideration for your subscription.
You agree not to remove, hide or disable the credit for as long as your subscription is running, whether or not ownership of the website has transferred to you. Once your subscription ends, the credit is yours to remove. If you would like it removed, contact us and we will let you know the terms on which we can do that.
10. Domain Names
You own and pay for your own domain name, and we configure it to point at your website. Keeping the domain registered and renewed is your responsibility. If your domain expires, your website will go offline, and your subscription continues to run.
Where we register or hold a domain on your behalf at your request, we will transfer it to you on request once your account is fully paid.
11. Your Responsibilities
To let us do our job, you agree to:
Provide the content, information, access and approvals we need, within a reasonable time
Give us a single named point of contact for requests and approvals
Keep your account details and billing information up to date
Not use the website for anything unlawful, misleading, or in breach of anyone else’s rights
Not edit, copy, or attempt to export the website yourself, or give access to a third party, while it remains our property under section 9
You are responsible for the legal content and compliance of your own website. That includes your privacy policy, cookie notice, terms of sale, product and service claims, pricing and consumer information, accessibility obligations, and any regulatory requirements specific to your industry. We are not responsible for whether your website meets your legal obligations.
Legal documents and policies. We are a design studio, not a law firm, and we are not regulated to provide legal services. Nothing we produce is legal advice, and no solicitor-client relationship arises between us.
Where you ask us to, and where we agree, we may prepare a draft privacy policy, cookie notice, terms of sale, or similar document for your website. Any such draft is a starting point for you to check, and is provided on this basis:
It is prepared using artificial intelligence tools and publicly available guidance, directed and reviewed by us, and not reviewed by a solicitor
It is prepared from the facts you give us. We do not verify them, and it cannot take account of anything you have not told us
It is your document. You are responsible for its accuracy and for whether it meets your legal and regulatory obligations
We recommend you have it reviewed by a qualified adviser before you rely on it, and we will say so in writing when we give it to you
We give no warranty that it is accurate, complete, current, or fit for your purpose, and we accept no liability for it. Section 14 applies
The same applies to anything we tell you about what is typically expected of a website like yours. It is general information, not advice on your business.
Where a delay is caused by us waiting on you, our turnaround times do not apply and your subscription continues to run.
12. Third-Party Platforms and Accounts
Your website is built and hosted on Framer. Where your plan includes ecommerce, your store is powered by Shopify. Payments to us are handled by Stripe. Other third-party services may be used with your agreement.
Accounts in your name. Some services are held in your own name and billed directly to you by that provider. These include your Shopify subscription, any Shopify apps, your domain registration, your own payment provider, email hosting, and any other third-party tool you subscribe to. Keeping these accounts active, paid and renewed is your responsibility. If any of them lapses, your website or store may stop working, and your subscription with us continues to run.
Those costs are not included in your subscription and are additional to it. We will tell you what is needed and can advise on setup, but we do not pay for them and we cannot restore access to an account we do not control.
Tools we use to deliver the service. We use a range of software, automation and artificial intelligence tools to design, build, manage and support your website. These are held in our name, chosen by us, paid for by us, and may change at any time. They are included in your subscription and are not charged to you.
Where any of these tools processes personal data on your behalf, it is a sub-processor and is listed in our Privacy Policy at netspire.co.uk/privacy.
If your business, or a client or parent company of yours, restricts the use of artificial intelligence tools on your material, tell us in writing before we begin and we will work within that restriction.
We are not responsible for outages, changes, price increases, or the failure of any third-party platform. Where a third-party platform changes in a way that affects your website, we will tell you and set out the options.
14. Liability
Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded.
Subject to that:
We are not liable for loss of profit, loss of revenue, loss of business, business interruption, loss of anticipated savings, loss of goodwill, or loss or corruption of data, whether direct or indirect
We are not liable for any indirect or consequential loss
Our total liability to you, for all claims arising out of or in connection with these terms, is limited to the total amount you paid us in the 12 months immediately before the claim arose
This reflects the price of the service. If you need a higher level of cover, tell us before you subscribe and we will discuss it.
15. Termination by Us
We may suspend or terminate your subscription, or stop work on a project, immediately if you:
Fail to pay an amount that remains outstanding for 30 days
Use the website for unlawful purposes or in breach of section 11
Behave abusively towards our team
Where we terminate for one of these reasons, amounts owed under the minimum term remain payable. Where ownership of your website has not yet transferred under section 9, it does not transfer. Where it has already transferred, we may withhold transfer of the project, files and access until all amounts outstanding are paid in full.
We may also terminate for convenience on 60 days’ written notice, in which case we will refund any part-period you have paid for and transfer the website project to you, whether or not you have completed 12 months, provided your account is paid up to the date of termination.
Section 18 sets out when we may end a social media plan, and when we may decline to create or publish content under one.
16. Confidentiality and Data Protection
Each of us agrees to keep the other’s confidential information confidential and to use it only for the purposes of the services.
Where we process personal data on your behalf, for example data submitted through forms on your website, we act as your data processor and you act as the data controller. This section forms the written contract required by Article 28 of the UK GDPR.
We will: process that personal data only on your documented instructions, which these terms and your ordinary service requests constitute; make sure anyone with access to it is bound by confidentiality; apply appropriate technical and organisational security measures; not engage another processor without telling you, noting that our current sub-processors are the platforms listed in our Privacy Policy; assist you, as far as is reasonable, in responding to requests from individuals and in meeting your own obligations around security, breach notification and impact assessments; tell you without undue delay if we become aware of a personal data breach affecting your data; make available the information you reasonably need to demonstrate compliance; and, at the end of the services, delete or return that personal data at your choice, except where we are required to keep it by law.
The subject matter is the provision of website design, hosting and management services and, where you have a social media plan, the management of your social media accounts; the duration is the term of your subscription or plan; the nature and purpose is hosting and maintaining your website and the systems supporting it, and creating and publishing content to your social media accounts; the types of personal data are those your website, forms and social media accounts collect; and the categories of individuals are your customers, enquirers, website visitors, and the followers of and people who interact with your social media accounts.
Our own handling of your information is described in our Privacy Policy at netspire.co.uk/privacy.
17. Bespoke and Project Work
Separately from our subscription plans, we take on bespoke design and brand work on a project basis, including brand identity, strategy, and standalone design projects. Where we do, the following applies in addition to the general provisions of these terms.
The proposal comes first. Each project is defined in a written proposal or quote setting out the scope, deliverables, fee, and timeline. That document takes precedence over these terms wherever the two differ. Anything not listed in the proposal is out of scope and will be quoted separately.
Fees and payment. Project fees are quoted in advance. The payment schedule is agreed with you before work begins and set out in the proposal, and depending on the project may be payable in full upfront, in stages, or on completion. Where any balance is payable on completion, it falls due before final files are released. Invoices are payable within 14 days.
Revisions. Two rounds of revision are included in every project, unless your proposal states otherwise.
A round means one consolidated set of feedback from you, gathered and sent at once. Feedback sent piecemeal over several days counts as separate rounds. Further rounds, changes to a direction you have already approved, and changes to the brief after work has begun are quoted and agreed with you before we carry them out.
Approval and delays. Where you do not respond to a request for feedback or approval within 10 working days, we may treat the stage as approved. Where a project is paused at your request for more than 30 days, we may invoice for work completed to that point, and restarting is subject to our availability.
Ownership of project work. Ownership of the final approved deliverables transfers to you on payment in full. Until then, all rights remain with us. This is different from our website plans, where ownership transfers once you have completed your first 12 months under section 9.
Working files, source files, unused concepts, and rejected routes are not included unless the proposal says so. We retain ownership of our own processes, techniques and know-how, and of anything we developed before or independently of your project.
Third-party assets. Fonts, stock imagery, illustrations and similar assets used in a project are licensed, not owned. Where a licence cannot be transferred, you will need to license it in your own name, and we will tell you what is required.
Logos and brand identity. Section 19 applies to any logo, name or brand identity we design for you as part of a project.
Portfolio and promotion. We may reproduce and display work we have produced for you, including logos, brand identities and other design work, together with your business name and logo, in our portfolio, case studies, website, social media, advertising, presentations, award entries and any other marketing or promotional material, in any medium. You grant us a non-exclusive, worldwide licence to do so, which continues after the project ends.
This licence is irrevocable and continues indefinitely. You cannot require us to remove, recall or amend material we have already produced or published.
We will not publish work before your own launch or announcement date without your agreement. If you need us not to feature your work at all, tell us in writing before we begin and we will agree that separately.
Artificial intelligence. We may use AI tools as part of our process. All work is directed, reviewed and finalised by us. The law on ownership of AI-generated material is unsettled, and purely machine-generated output may not attract copyright protection in the same way as human-authored work. Our assignment of rights above transfers whatever rights we hold, and we cannot warrant that every element of a deliverable is capable of being owned exclusively or registered as a trade mark. If exclusivity or registrability matters to you, tell us before we start.
Cancellation. If you cancel a project after work has begun, any payment already made is non-refundable and you remain liable for work completed to the date of cancellation. Ownership of deliverables does not transfer where a project is cancelled or left unpaid.
18. Social Media Plans
Where you take a social media plan, the following applies together with the general provisions of these terms. Your plan sets out what is included: the platforms, the number of posts and stories each month, and the revisions included. Plan details are on netspire.co.uk and in your order confirmation.
What we do. Each month we prepare a content calendar for the period ahead, create the posts and stories in it, send them to you for approval, and publish the approved content to your accounts on the agreed schedule. Captions, hashtags and scheduling are included. Plan allowances are monthly and do not carry over: posts not used in a month, for any reason, are not credited, refunded or added to a later month.
Revisions. Your plan includes the number of revision rounds stated for it. A round is one consolidated set of feedback on a calendar or batch, gathered and sent at once. Feedback sent piecemeal counts as separate rounds. Further rounds, and changes to content you have already approved, are quoted separately or may be declined.
Approval. We send you each calendar or batch of content before it is published. You have 3 working days from the date we send it to tell us about anything you do not approve or want changed. If we have not heard from you by the end of that period, the content is treated as approved and we publish it on schedule. Approval of a calendar or batch, whether given or treated as given, is approval of every item in it, including captions, hashtags, tags, locations, audio and the timing of each post. Where you ask for changes within the period, the affected posts are held until the revised version is approved or treated as approved in the same way, and posts held past their slot are not carried over or refunded. References in these terms to content you have approved include content treated as approved under this paragraph.
Your content, your publication. Once content is approved, it is your publication. You are responsible for it in the same way as if you had posted it yourself. That includes: the accuracy of every claim, price, offer and description; compliance with advertising rules, including the CAP Code and the labelling of advertising, affiliate and sponsored content; competitions, giveaways and prize draws, which carry their own legal and platform rules; testimonials, reviews and customer content, which need the permission of the person who wrote or appears in them; images of people, who must have consented to their use; references to other businesses, brands and trade marks, including comparisons; any claim that is regulated in your sector, such as health, financial, alcohol, gambling or environmental claims; and anything specific to your industry. We are not responsible for whether your content meets your legal obligations, and section 11 applies.
Material you give us. You confirm that anything you supply for use in content, including photographs, video, logos, product images, testimonials, prices and claims, is yours or licensed to you, is accurate, and can lawfully be published. Section 9 applies to your material.
How we create content. We create content using a mix of your material, our own design and photography, licensed stock, platform-licensed or royalty-free audio, and artificial intelligence tools. We may draw on publicly available material, including material published by other businesses in your sector, as reference for style, format, tone and composition. We do not set out to reproduce anyone’s work. But reference-led design and AI tools can produce output that resembles existing work, and we do not run clearance, reverse-image, plagiarism or similarity checks on what we create. Reviewing content for that risk before you approve it is your responsibility, and where originality or exclusivity matters to you, take advice before you approve.
Artificial intelligence. Content may be generated or altered using AI tools. Where AI is used to create or alter an image or video of your products, premises, people or work, you must check that the result is an accurate representation before you approve it. A misleading image is a misleading advertisement, and that responsibility is yours. Some platforms require AI-generated or altered content to be labelled; we will label content where we believe the platform requires it, and you must tell us if your sector, a contract you are under, or your own policy requires more. The law on ownership of AI-generated material is unsettled, purely machine-generated output may not attract copyright protection, and we cannot warrant that any item of content is original, capable of being owned exclusively, or free of any resemblance to existing work.
No warranty on content. We give no warranty that any content we create is original, non-infringing, accurate, lawful, or compliant with any platform’s rules, and we accept no liability for any claim, complaint, loss or cost arising from content you have approved, including claims of copyright, trade mark or other intellectual property infringement, defamation, privacy, advertising standards, consumer law, or breach of platform rules. You indemnify us against any claim brought against us by a third party arising from content you have approved or material you have supplied, except to the extent the claim is caused by our own breach of these terms.
Your accounts. Your social media accounts are yours. They are, or must be, in your name, with your own login details, and your business must be the account holder. You give us access using the platform’s own tools for delegating access, such as a business or partner role, or by authorising our application to publish to your account. Where you give us a password instead, you do so at your own risk and you should change it when your plan ends. You must keep your account recovery details, two-factor authentication and contact details up to date, and you remain responsible for the security of the account and for anything done on it by anyone other than us. We may hold an access token for your account for as long as your plan runs, and we will remove our access when it ends.
Platform rules and takedowns. Your accounts are governed by the platform’s terms, which you must comply with, and the platform decides what stays up. We will follow the platform’s rules as we understand them, but a platform can restrict, remove, suspend, ban, shadow-ban, demonetise or take down content or an account without warning, without explanation and without appeal. We are not liable for any of that, however it arises, including from content you approved, from something you or anyone else did on the account, from something we did at your request, from a report made by a third party, or from a change to a platform’s rules, features or algorithm. If it happens, we will help you appeal where we reasonably can, as part of your plan, but we cannot guarantee the outcome and we cannot restore access to an account we do not control. This paragraph does not apply to the extent an outcome is caused by our failure to meet the standard in section 13, in which case section 14 applies.
Automation and growth tactics. We do not use automated following, unfollowing, liking, commenting, messaging or engagement tools. If you ask us to, or you use them yourself, you do so at your own risk: they commonly breach platform rules and are a common cause of account restrictions. We may decline any such request.
What is not included. Unless your plan states otherwise, the following are not included: monitoring or replying to comments, messages, mentions, reviews or complaints; community management; paid advertising, boosting and ad management, and any ad spend; influencer or creator outreach and fees; photography, videography and shoots; platforms not named in your plan; strategy, PR, press and crisis management; and licences for music, stock or other third-party material beyond what we use as standard. Messages, complaints, legal notices and rights claims that arrive through your accounts are yours to monitor and deal with, and we are not responsible for anything we did not see or were not told about. Paid advertising and ad spend are excluded whether or not the platform prompts you to boost a post we made.
Your own posting. You may keep posting on your accounts yourself. We are not responsible for content posted by you or anyone else, and your own posting may affect our schedule and how our content performs.
Music and audio. We use audio that the platform licenses for business accounts, or royalty-free audio. Platforms limit what business accounts may use, and may mute or remove content that uses other audio. If you ask us to use a specific track, clearing it is your responsibility.
Our right to decline or remove. We may decline to create or publish, and may unschedule or remove, any content we reasonably consider unlawful, infringing, defamatory, misleading, in breach of a platform’s rules, or likely to damage your reputation or ours. Doing so is not a breach of these terms and does not entitle you to a refund or a replacement post. If anyone complains about content, claims rights in it, or threatens action, tell us straight away. We may take content down on your instruction or where we consider it prudent, without liability to you. Dealing with the complaint is your responsibility.
Results. We do not guarantee followers, reach, impressions, engagement, enquiries, sales, or any commercial result, and we do not guarantee that any post will perform or reach any audience. Platforms decide what is shown to whom.
Errors and timing. If we publish something with an error, or at the wrong time, our responsibility is to correct, replace or remove it as soon as we reasonably can. That is your sole remedy for an error in a post.
Ownership of content. Content we create under your plan and that you approve becomes yours once the month in which it was created is paid for, subject to the limits in section 9 on what does not transfer, which apply here too, and to the artificial intelligence paragraph above. Until then, you have a licence to publish it on your accounts. Templates, prompts, tools, unused concepts and rejected routes remain ours. Section 9’s portfolio and promotion provisions apply to content we create under your plan.
Term and cancellation. Your social media plan is billed monthly in advance through Stripe and runs from the date of your first payment for it, with a minimum term of 3 months. After that, either of us may end it by giving 30 days’ written notice by email, and section 6’s provisions on how to cancel, no pro-rata and no refunds apply to it. We may also suspend or end your plan immediately in the circumstances set out in section 15, and we may pause it while your website subscription is suspended under section 7. A website plan and a social media plan are separate: ending one does not end the other, and the ownership provisions in section 9 apply to your website whatever happens to your social media plan.
When your plan ends. We remove our access, cancel anything still scheduled, and leave published content in place unless you ask us to remove it. Content approved and paid for is yours. We keep no obligation in respect of your accounts after that date.
Existing clients. If you add a social media plan to an existing website subscription, the version of these terms current when you add it applies from that date to everything we do for you, including your website subscription. This is agreed between us when you take the plan, and section 20 does not delay it.
19. Logos and Brand Identity
This section applies to any logo, wordmark, name, brand identity or brand asset we design for you, whether as part of a website plan (section 9), as project work (section 17), as part of a social media plan, or as a favour. Ownership of a logo is governed by section 9 or section 17, as applicable. This section governs what you can and cannot expect from the design itself.
Not a trade mark service. We design. We do not search, clear, advise on, register, watch or monitor trade marks, business names, company names or domain names, and nothing we say or produce is advice on whether a name, logo or mark is available to use, safe to use, or capable of being registered.
Similar logos exist. Logo design draws on a shared visual language: letterforms, geometric shapes, common symbols and long-established conventions. We do not guarantee that a logo we create is unique, or that no similar logo, mark or name exists or will exist anywhere in the world. We do not check for one.
How we design. We may use reference material, including publicly available work by other businesses, as inspiration for style and direction, and we may use artificial intelligence tools in developing concepts. We do not set out to copy anyone’s work. But reference-led design and AI tools can produce results that resemble existing work, and we do not run similarity, clearance or reverse-image checks on what we design.
Your due diligence. Before you use a logo or name, checking that it does not infringe anyone else’s rights is your responsibility, and so is deciding whether to use it or register it. For most businesses that means a trade mark search by a trade mark attorney before use and, where the brand matters, registration in your own name. We will remind you of this in writing when we deliver. We can suggest where to go; we cannot advise.
If there is a problem. If a third party objects to a logo or name we designed, we will, if you ask, quote to rework it. We are not liable for the cost of rebranding, reprinting, changing signage, packaging, domains or accounts, or for lost goodwill or revenue, and section 14 applies. You indemnify us against any claim brought against us by a third party arising from your use of a logo, name or identity we have designed for you, except to the extent the claim is caused by our own breach of these terms.
Registrability. The artificial intelligence provisions in sections 9 and 17 apply. We cannot warrant that a logo is capable of being owned exclusively or registered as a trade mark. If registration matters to you, tell us before we start and we will work accordingly.
Fonts and third-party elements. Fonts, icons, stock and similar elements in a logo are licensed, not owned, and the provisions on what does not transfer in sections 9 and 17 apply.
20. Changes to These Terms
We may update these terms from time to time. We will give you at least 30 days’ notice by email of any change that materially affects you, and the change will not take effect during your current minimum term or paid annual period.
The version of these terms in force when you subscribed applies until any change takes effect. Previous versions are available on request.
Where you take a new plan or service from us, or agree a new version of these terms with us in writing, that version applies to everything we do for you from that date, as set out in section 18.
21. General
Business customers. We contract with businesses. By subscribing to a plan, or by accepting a proposal, you confirm that you are doing so for the purposes of your business, trade or profession and not as a consumer. Where you nevertheless deal with us as a consumer, nothing in these terms removes or reduces your statutory rights, and any term that conflicts with them does not apply to you to that extent.
Our website and marketing. Our website, social media and other marketing describe what we do in general terms. They are an invitation to talk to us, not an offer, and they do not form part of your contract with us. Where anything we have said elsewhere differs from these terms, these terms apply. Nothing in this paragraph limits our liability for fraud or fraudulent misrepresentation.
Scope of these terms. These terms apply to everything we do for you, whether or not it forms part of your plan and whether or not it was separately quoted, unless we have agreed different terms with you in writing.
Entire agreement. These terms, together with your plan details and any proposal or order confirmation we send you, form the whole agreement between us. Where there is a conflict, these terms take priority unless we have agreed otherwise in writing.
No assignment. You may not transfer your subscription to another business without our written agreement, which we will not unreasonably withhold.
Force majeure. Neither of us is liable for failure to perform caused by events outside our reasonable control. We will tell you as soon as we reasonably can and agree a revised timetable with you. Where such an event stops us providing the service for more than 60 days, either of us may end the subscription on written notice, and we will refund any part-period you have paid for and not received.
Severability. If any part of these terms is found to be unenforceable, the rest continues to apply.
Governing law. These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
22. Contact and Complaints
If something goes wrong. If you are unhappy with anything we have done, email support@netspire.co.uk and tell us. We will acknowledge it and come back to you within 10 working days. Most problems are quicker to fix than to argue about, and we would far rather hear about one early.
Netspire Group Ltd 66 Paul Street, London, EC2A 4NA support@netspire.co.uk