MJ Jones

The setup

The jewellery was world-class; the website wasn't keeping up. MJ JONES was running on a basic Shopify build that was disorganised, hard to navigate, and extremely slow to load. For a brand selling diamond pieces worth thousands, a sluggish, cluttered site was quietly costing enquiries and sales — visitors arrived, struggled to find their way around, and left without converting.

The build

Netspire rebuilt the site from the ground up: a cleaner, more modern design that puts the jewellery first, a restructured catalogue and navigation so customers can actually find what they're looking for, and a serious focus on speed — the store now loads exceptionally fast. Every change was made with one goal in mind: turn more browsers into buyers and enquiries. Alongside the rebuild, Netspire tightened the technical SEO so the brand ranks better and gets found by the people already searching for it.

"We didn't just want it to look better — we needed it to perform. Faster pages, a clearer path to enquiry, and a structure that helps people buy."

The result

The rebuilt site lifted the conversion rate by 40% — the difference between a site that looked the part and one that actually sells. Pages load dramatically faster, the brand sits higher in Google search, and the route from landing on the site to making an enquiry or purchase is now obvious instead of buried. The website finally matches the quality of the work it's selling.